The starting point for this project was to research the cafe founders, partners, competitors, demographic, and social commitment.

“Our mission is possible through generous donations from individuals, foundations, and corporations.”

After thoroughly researching Same Cafe I was able to narrow down core values and key attributes that would contribute to the conceptualization of the logo.

• Equality

• Fresh and locally grown produce

• Community

• Dignity

• Health

The concept for the final logo is centered around fresh and locally grown produce while also creating a sense of community through the circle that encloses the iconography. It subtly signifies an overhead view of people holding hands, surrounding the produce.

What’s interesting about Same Cafe is that their menu changes everyday. In order to make the customer experience easier, I designed a flexible whiteboard menu that organizes commonly served food items into categories that Same Cafe consistently serves. I also designed a poster that explains how the community can get involved, either through financial donations, food donations, or volunteering to work service hours at the cafe.