ABSOLUTE POOL MANAGEMENT

Absolute Pool Management

For this project our design team developed a brand identity and design system for Absolute Pool Management (APM), a full-service swimming pool company based in the North Metro Area of Denver Colorado.

Process

Before having an in depth conversation with our client, we researched their service offerings and brand attributes, developing a list of questions we would ask the client during our introductory meeting. We also studied the competitive landscape to learn how other pool service companies are marketing themselves.
After thoroughly researching APM, we were able to identify three key attributes that would inspire and inform the conceptualization of the brand identity.
•.Experienced
•.Dependable
•.Local
Each of our design team members developed individual recommendations for the initial logo concepts. After creating 20+ design variations, we selected the top three logo options and then improved upon these designs as a creative team. We presented the refined designs to our client and they identified the brand logo that best represented their company.
The primary challenge for our client is the acquisition of new employees. In additional to developing traditional brand deliverables, we also created a lighthearted recruitment campaign to attract potential applicants.

Original Branding

While developing the new brand identity for Absolute Pool Management we were challenged with transforming this early logo into something that utilizes distinct colors, shapes, and fonts allowing for a more creative and professional identity system.

Our team was able to take inspiration from the use of blue. It's also important to note that the company is often called by its acronym (APM).